Promote Your Products - Your Services - You
Presenting a consistent, branded look and feel to your customers at all points of communication drives home your point of difference in the market. By making your mortgage broker website look more professional, more proactive, and more approachable you give prospective clients an easy choice - you. Mortgage Pro carries your brand and your message in all client communication and we make it easy to manage.

Use the following electronic communication tools to help you build your business.

	Market Watch Newsletter
	Loan Status (7 Steps)
	Rate Sheet
	Standard Email Stationary

Lead Generation Tools
Generate more interest and look more professional with informational tools that will help turn more Website "lookers" into solid leads. Use the following tools to help engage prospects on your Website and convince them that a contact from you is the right next step.

	Market Watch Newsletter
	Pre-Qualification Request
	Free Consultation Request
	Free Reports
	Free Credit Report

Pre-Qualify Clients
on Your Website
The pre-qualification tool allows prospects to take a simple and non-binding next step to choosing you as their mortgage advisor. You get the opportunity to make a personal connection with the client and close the sale.

Free Educational Reports
With a series of free reports Mortgage Pro strives to entice more prospects to give you their contact information. More leads equal more new clients for your business.

	20 Ways to Sell Your Home Faster and for More Money
	Adding Up the Impact of Your Credit Score
	Buy a Home with No Down Payment? It's True!
	Buying Your First Home

Free Credit Report
Using free credit reports for prospects can be an inexpensive way to generate leads for your business. You build personal relationships that can pay off right away or at some point in the future.

Monitor Website Activity
with Google Analytics
Great Websites evolve over time as you learn what works for your business and your specific market. We have integrated Google Analytics into all our Website packages so you can monitor the activity on your Website in detail. By using this information you can adjust your Website copy, your newsletters, your mailings, your rate sheets and other efforts to drive more traffic to your Website. By measuring your Website traffic, you will continually learn more about what works best to generate more leads and more closed deals.

Below are just a few things you can track on your Website with Google Analytics:

	Track Total Visitors
	Track When Visitors Entered Your Website
	Track Visitors by Location
	Reports on Returning Visitors
	Number of Page Views
	Visitor Exit Patterns
	Customer Browser Information
	Specific Page View Tracking
	Conversion Goals from Google AD Words placement