Loan Officer Website Marketing with Google Analytics from It's My Web

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Promote Your Products - Your Services - You
Presenting a consistent, branded look and feel to your customers at all points of communication drives home your point of difference in the market. By making your loan officer website look more professional, more proactive, and more approachable you give prospective clients an easy choice - you. Mortgage Basic carries your brand and your message in all client communication and we make it easy to manage.

Use the following electronic communication tools to help you build your business.

	Market Watch Newsletter

	Standard Email Stationary


	Free Consultation Requests Our online Free Consultation Request allows customers to quickly and easily reach out to you for more information. Letting customers contact you "their way" drives more customer inquiry and more closed business.		Loan Officer Newsletter Options Create your own newsletter or utilize a third party newsletter content provider as a way to show your professionalism and build client rapport. Either way you do it – do it with your individual branding. Mortgage Basic tools allow you to create professional newsletters that really work.

Secure Online Loan Application Request
Give your customers the option to fill out the quick loan request form that gives you some basic information to build a solid follow up contact. Mortgage Basic gives your customers an easy to use, online form that is broken into manageable sections. All virtually 100% secure on It's My Web's rock-solid server and database infrastructure.

Key Benefits of the Quick Loan Request:

	New Client Committment

	Better Follow Up Contact

	Convenient Information Gathering

Monitor Website Activity
with Google Analytics

Great Websites evolve over time as you learn what works for your business and your specific market. We have integrated Google Analytics into all our Website packages so you can monitor the activity on your Website in detail. By using this information you can adjust your Website copy, your newsletters, your mailings, your rate sheets and other efforts to drive more traffic to your Website. By measuring your Website traffic, you will continually learn more about what works best to generate more leads and more closed deals.

Below are just a few things you can track on your Website with Google Analytics:

	Track Total Visitors

	Track When Visitors Entered Your Website

	Track Visitors by Location

	Reports on Returning Visitors

	Number of Page Views

	Visitor Exit Patterns

	Customer Browser Information

	Specific Page View Tracking

	Conversion Goals from Google AD Words placement

Members receive access to an exclusive Members Only Website.

Learn More

It's My Web delivers all the features, content and security your clients look for in a professionally designed, easy-to-navigate Website. But, it's not just a Website, it's an integrated marketing system that sets you apart as the trusted mortgage advisor in your local market.

Instant response turns more leads into clients.

Learn More

It's easy to subscribe with four simple steps:

	Select a Package

	Domain Name Set Up

	Enter Personal Info.

	One to One Activation

Loan Officer Newsletter Options

Monitor Website Activity with Google Analytics

Monitor Website Activity
with Google Analytics